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Adventures in Community Management

CMGR Tools, Outreach

Personalizing Emails to Users

Woman at Computer

Sending personalized emails to users can really help increase engagement, but many platforms like Mailchimp or Aweber still give the impression that the recipient is still part of a mass-emailing campaign.

The alternative would be to individually write an email to each user, but that can be time consuming – so what do you do?

If you’re using Gmail for your email provider, look into a script that will customize mass emails  like this Mail Merge tool from Steffon Davis.

With this tool, you can send up to 1500 emails a day and I’ve used it to invite customers to the Community, send out my Welcome Kit or collect feedback.

Don’t get me wrong, Mailchimp is a great tool in and of itself, but there are times when a personal touch will make a huge difference.

 

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